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20120930
20120930
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CSPAN2 1
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obama 1
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and there is a collimation that is taking place that i think is a little more active on the democratic side right now than on the republican side. >> host: that's interesting so you would give about -- obama the advantage with this sort of type attack may? >> guest: the romney campaign proved itself in a primary, to be very smart, to be disciplined and the number of their biggest successes, sort of how they went about winning iowa and without drawing too much attention to doing it for a long time and how they won subsequent states, all of this pretty small for evidence of their the ability to outbox santorum and some of the other and opponents opponents by using data. but, they are scrambling to sort of build everything against the obama campaign and anything approaching the ambition against the obama campaign in six months are obviously going to be smaller in four years. >> host: do you think that this campaign is going to rely more on messaging in the presidential campaign or on the targeting technics? what is the next? i mean how much -- does the message still matter or can you just fine-tune it and ta
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